True & Co.
True to You
True & Co. knows how important it is to be comfortable — in your bra, and in your skin. The perfect mix of soft and supportive, their styles are designed to be lived in. To relax in. To be the next best thing to wearing nothing at all.
A New Approach
True & Co. was started because they believed bras could be better. Their earliest designs were based on a 26-question Fit Quiz, taken by 9 million women. They were committed to making bras that feel good, and that required a new approach — one that began with crowdsourcing real women’s opinions and continued with creating new fabrics and constructions to support you exactly the way you want to be supported.
Doing Better
True & Co. strives to promote representation, inclusivity and equality in everything they do. Over the years, they have worked closely with I Support the Girls to help supply bras and underwear to women in need, and Keep a Breast to promote breast cancer awareness. They have also donated to the ACLU and NAACP Legal Defense Fund to support equal justice for all, and black lives in particular.
True & Co. knows how important it is to be comfortable — in your bra, and in your skin. The perfect mix of soft and supportive, their styles are designed to be lived in. To relax in. To be the next best thing to wearing nothing at all.
A New Approach
True & Co. was started because they believed bras could be better. Their earliest designs were based on a 26-question Fit Quiz, taken by 9 million women. They were committed to making bras that feel good, and that required a new approach — one that began with crowdsourcing real women’s opinions and continued with creating new fabrics and constructions to support you exactly the way you want to be supported.
Doing Better
True & Co. strives to promote representation, inclusivity and equality in everything they do. Over the years, they have worked closely with I Support the Girls to help supply bras and underwear to women in need, and Keep a Breast to promote breast cancer awareness. They have also donated to the ACLU and NAACP Legal Defense Fund to support equal justice for all, and black lives in particular.