Softwear

Using sustainable materials and non-toxic dyes, Sabrina Zohar was able to create something soft, simple, and spectacular in its subtlety: A new fabric that never pills, fades, sheds or shrinks and truly filled a void in the market.

With her signature fabric perfected, it was time to make sure the cut was flawless.

Again, it wasn't as easy as she thought. An unprecedented fabric called for unprecedented design and dozens of fittings, alterations, and restarts to ensure each piece fits exactly to her specifications.

The result was the softest, most comfortable clothing she ever experience - cleanly designed, made for living, and sustainably produced from thought-to-thread in Brooklyn, NY.

She called it Softwear.